What is PIFF?
2004. 10. 7 - 15
The 9th PIFF showed 266 films
from 63 countries:
the most number of films from the most
number of countries in the history of PIFF.
166,164 Seats out of
195,924 Seats were taken.
Possession was about 84.8%
Strategy 1. Differentiation In Selection.
Devoted their Obvious principle, focusing on Asian Films.
A windows of Asian Cinema
New Currents
K
Differentiation, 경쟁사와의 Positioning 차별화
NOKIA
대량생산을 통한 원가 절감
저렴한 가격, 모두가 가질 수 있는 평범한 휴대폰
다른 휴대폰과 가격대비 성능비로경쟁
PRADA폰
기존에 휴대폰이 가지고 있던 이미지 “모든 사람이 가지고 있는 평범한 제품”의 이미지가 아닌 누구나 가
differentiation strategy)
- 제품차별화 정도 : 차별화 전략 추구기업(differentiator)은 높은수준의 차별화를 선택한다.
- 시장을 많은 틈새시장으로 세분화 한다.
- 차별화를 추구하는 기업은 차별화의 원천이 되고있는 기능에 대하여 차별역량을 추구해야 한다. 이에관하여는 R&D기능과 마케팅 기능이 중요
differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Constructing the working environment differentiated from Chinese companies by introducing advanced corporate culture as well as technology transfer.
Providing the opportunity to visit the head quarter.
Dig
differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- C