processes can be done through guanxi. It is explained well in the case of using the old Chinese characters in advertising which is banned by government and closing down Bund boulevard where is always crowded for making the shoot.
As an entrepreneur who is starting up a business or penetrating into a new market, making full use of given resources is essential to overcome difficulties and to be
and so on, we arranged the present situation of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beer's past, present and future strategies.
Third, to see purchase behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would
then conducted base on 7-S model, consisting of both positive and negative attributes. The resulting report is then studied carefully as we tried to figure out major problems facing the company. Recommendations and solutions are then devised as a mean to overcome the stated problems. In the whole process, knowledge obtained from the course is employed as a chief tool to complete the assignment.
and under 1500cc of small size are going to be abolished. Through this abolishment for tariff wall, Genesis can feel the pinch of imported cars. So we tried to find ways to overcome this difficulty.
First of all, in this report we are going introduce Genesis and make clear what problem it has. Then, we will show you the situation analysis via STP and SWOT analysis, suggest marketing strategy, a
then conducted base on 7-S model, consisting of both positive and negative attributes. The resulting report is then studied carefully as we tried to figure out major problems facing the company. Recommendations and solutions are then devised as a mean to overcome the stated problems. In the whole process, knowledge obtained from the course is employed as a chief tool to complete the assignment.