the cost, while having little impact on sales.
To clear prejudices against Oxford Toy products, which can be seen as cheap knockoffs of Lego, we suggest a sample handout event at fast food chains to give people trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version ofthe product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
of Young Ladies
No differentiation except its low-price marketing
Every company imitates same strategy
THE FACE SHOP
SKIN FOOD
ETUDE HOUSE
…
‘Me-too’ Marketing
Imitating name, design and function
of product that succeed in the market
Expands market size
→ Profitable for customer and company
WHY MISSHA? I’M MISSHA
‘Me-too’ Marketing
Co
The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, Georgia, United State. So we had debate time to choose the best company in terms of marketing strategies and then
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr