The question is as an integrative negotiation, what the profits of Samsung comparable with Hanwha's are especially in the environmental aspect, which means why this negotiation case is close to the integrative negotiation. Now I will start with the Diversification Theory to find the answer for the question, with the answer for how this Big Deal could succeed.
Ⅰ. 서론
다각화(diversification)란 한 기업이 다른 여러 산업에 참여하는 것으로 복수의 사업 영역에서 기업을 운영하는 것이다. 다각화란 특정 시장에서 재화나 서비스를 공급하는 기업이 신 시장에 진출하는 활동을 의미하며, 특히 시장을 상품시장에 한정하면 신제품에 의한 신 시장 진출을 다각화
Chapter 1-2. History of GE
GE is a multinational company established by Thomas Edison in October, 1878. GE’s business diversified during the 1920’s and President Owen D. Young and Gerald Swope integrated and reorganized the company by classifying based on 6 main product areas as well as introducing the concept of operation division in each business that is responsible for development of
Diversification Strategy
Because of the environmental factors such as restriction of smoking policies and prohibition regulation in foreign countries, the doubts of worldwide expansion will increase. Therefore, KT&G must correlate with diversification in order to alleviate the dangers of relying only on the tobacco business.
Red ginseng business will be intensified along with expansi
1. 다각화 성장전략(Diversification Growth Strategies)
다각화전략은 1960년대와 1970년대에 인기있었던 전략으로 유망한 신규사업에 진출하여 사업영역을 확장하는 전략이다. 즉 기업의 제품․시장영역을 확장하여 그 경영자원을 확충 발전시키려는 전략으로 엔소프에 의하면 신제품으로 신규시장에 진출하