5. The Key Success Factors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
history
In Modern era, Korean Kim bap came from Japan.
Today, in Korea, there are so many kinds of kimbap.
Especially, Korean likes Chung-Mu-Kim-bap from Tong Young
at first. Tong Young located in the south of Korea. It is hot
in Tong Young, so Kimbap goes bad too early. A woman named
Lee Do-Ik made special Kimbap which separately rolled
rice with dried laver (called Gim in Korean).
김밥 (Gimbap)
Spiciness: Price: 1,500 - 4,000 won per roll
Cooked rice is slightly seasoned with sesame oil, salt, and sesame seeds.
Then it is placed on a sheet of dried laver.
Strips of ham, pickled radish, seasoned spinach,
and egg are then placed close together on the rice;
it is then carefully rolled together until the roll is evenly shaped.
The street vendors
Rice-cake soup is one of the best-known Korean foods. It is the most typical food eaten on a new year`s day, but is eaten on ordinary days also. It doesn`t only look nice but good for health, too.
Ingredients:
sliced rice cake, beef brisket, garlic, fish sauce, green onion, eggs, laver (dried sea plant), sesame oil, black ground pepper.
Method :
Dongyoung Cold Plaza
-Size : 1,500-pyeong
Factory facilities
-80,000tons of
refrigerating facilities
-12,000-ton cold store
☞Capable of processing
up to 50 tons/year
Total Time = 160 sec
About 100 tuna cans can be produced
per tuna
→ Assume a whole tuna as a unit
Total Time = 160 seconds
The factory is operated 10 hours/day
418 tunas/da