“The secret of getting ahead is getting started” ? Mark Twain
“출세의 비결은 시작이다." ? 마크 트웨인
“The only impossible journey is the one you never begin” ? Tony Robbins
"불가능한 유일한 여행은 시작하지 않는 여행이다." ? 토니 로빈스
“The best way to get started is to quit talking and begin doing” ? Walt Disney
"시작하는 가장
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra
Company
Caffebene’s character
· Domestic brand
· Latecomer
· Rapid growth
· The greatest number of stores
· Overseas expansion ; America, China, Philippines
How to make Caffebene own image
· Differentiation of interior.
Emphasis on the benefit of store, increase in the number of stores
· Consumer-oriented marketing
Star marketing, PPL marketing, storytelling, public
I. Motivation for choosing Google
1. Motivation
We suggest Google as a model of management innovation because their style of management is quite distinct with traditional corporations. Google stick to their way in the business belief, organization culture, human resource management. In terms of HRM, they select innovative strategy. So we figure out their HRM and think about how to apply it
Environment Analysis(PEST analysis)
1) Political Environment
- The food safety law for 2012
(1) Consumers can check if the product is to be recalled through smartphones
(2) Strengthened standard on hygiene management and nutrition labeling
Glaceau multi-v has a painful experience…
Zinc gluconate was not allowed for normal drinks in 2010
1. Usage of natural color