e-commerce business, the industry already grew fast, however now, it seems to go down. The online sales growth decreased recently (for more detail, eBay met first decrease in their sales last year. See exhibits 1). As technology is evolving, different types of competitions emerged – not only based on Internet platform, but also via cell phone or other devices. The competitive substitutes ar
provide music buyer with knowledgeable recommendations, convenience, and a large selection. In its first month, CDnow made a $14 profit from $387 worth of business
At the time, the Web was only beginning to emerge as a platform for commerce, and the main way to promote a site was to get it listed on NCSA Mosaic’s “What’s New” Page or on the Global Network Navigator’s Whole Internet Ca
미국에서도 충분히 수용되어 성공할 가능성이 있다고 생각됩니다. 미국의 스마트폰 이용자는 2012년 기준으로 1억 5천만여명에 이르며(약 50%) M-상거래의 성장세도 우리나라나 일본에 비해 낮기는 하지만 꾸준히 커져가고 있다고 합니다. 이러한 인구통계학적 성공 가능성이 있고 또 미국에서 실시한 연
2. G마켓의 현황
하루 주문량 : 15만건
제휴마케팅 : 6월중 100여개 중소기업들에게 온라인 시장 제공
목표 향후 1000개 중소기업과 제휴
기본 수익 : 판매 수수료 : 12%, 컴퓨터/가전제품은 8%
부가서비스 수익 : 판매자들에게 “프리미엄 태그”를 통해 싸이월드의 도토리와 같은 막
1.1 Definition
Electronic commerce has been simply defined as conducting business on-line. Not only products and services, which are delivered via on-line order process, but also the products, such as computer software program and digitalized music – all kinds of commercial transactions mean E-Commerce. OECD defines electronic commerce as a new way of conducting business qualifying it as b