types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia priced i
STRENGTH ~ They had enough experience as one of the leaders of electronic industry.
They improved their financial structure by selling their semiconductor and LCD department 이장로, 『해외경영성공노하우:한국이 낳은 글로벌기업 LG전자』, 무역경영사, 2000, p.4.
, and also secured fund for investment from technical fees and facility sales which amount to whopping 64 m
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
types of products. In addition to these, other various weaknesses are listed below.
Weaknesses
The effect of its products are not verified (because of Against Animal Testing Campaign )
Compared to other competitors, they are behind in terms of price competitiveness
Limited kinds of products
Limited cosmetics for make-up
Job Satisfaction
Survey results
improvement thanks to a integration of DFSS(Design for Six Sigma), which belongs to a research department and 6-sigma related tasks of both Hyundai•Kia manufacturing sector and their partners. President Jung changed the company’s decision-making system that makes new vehicles be on sale after 1 ~ 2 months of “quality verification” steps. Before applying 6-sigma movements, it started s