Organic specialty store have increased. The oldest organic store is 한살림. Eco-생협 is the store by NGO, the Citizens’ Coalition for Economic Justice. There are organic store such as OrgaWhole food by 풀무원, Dearlife by 동원F&B, 초록마을 by 한겨레, O-food by 대상.
3. Eco-friendly Transportation
Seoul Song-Pa district office introduced a bicycle rental system, 2008 Feb
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Natura’s products should be developed for
Functionality
+ reflect the company’s social
and environmental values and beliefs.
Natura stated that its reason for
Well being & being well
Well being : harmonious and pleasant relationship on has with oneself
Being well : empathetic, successful and gratifying relationship one has with nature and the whole environment
belief:
People-Service-Profit.
These three corporate goals form the basis for all business
decisions.The people priority acknowledges the importance of employee
satisfaction and empowerment to create an environment where
employees feel secure enough to take risks and become
innovative in pursuing quality, service and customer satisfaction.Service refers to the consistent and clearly st
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal