Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
Ⅰ. Why We Choose NHN's Organizational Culture.
We studied NHN's organizational culture. NAVER is a representative and popular portal site of Korea. And Hangame also is big site for on-line game. Along with ‘Daum’ and ‘Nate’, NAVER has been ranked on top 3 portal sites in Korea. But what makes NHN unique and special is its organizational culture. It is often called as ‘Google of Kore
1.Energy
Making operations more efficient
Building efficiency globally
Renewable energy use
Fleet improvement
2.waste
Working to reduce plastic bag waste.
Packaging
3.Products
Wood and paper products
Energy-Efficient products
Removing phosphates throughout the Americas
Purchasing locally grown products
Waste is a problem Wal-Mart puts effort into reducing. In Wal-Mart U.S., the majority of excess food is donated to the Feeding America program. In addition to donating food, improvements are made in recycling aluminum, cardboard, plastic and mixed paper. In Wal-Marts outside of the states, such as Japan, Brazil, Chile and Argentina, programs are established and campaigns are launched to promote r
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just