1. Policies and reforms -Special Economic Zones (SEZs)
- Economic development-focused policies
- Putting old politics behind
Special tax incentives for foreign investments in the SEZs
Greater independence on international trade activities
Products are primarily export-oriented
Attracting and utilizing foreign capital
in a period when Soviet and Vietnamese strategic interests started to diverge from each other. From 1981 on, the Kremlin made persistent efforts to reach reconciliation with China, a precess viewed with distrust by Hanoi. Hanoi's reluctance to follow Moscow's example seems to have induced the CPSU leadership to put pressure on its independent-minded ally. Noteworthily, Aliyev's clash with the VCP
in 1962
Bill Bowerman, Phil Knight
footwear, apparel, equipment, and
accessory products
Caroline Davidson, 1971
Winged goddess of Victory
Dan Wieden, 1988
“quick, easy, to the point, and a bit irrelevant”
China & Nike
Entry into chinain 1980
↳”The icon for the new china”
Nike’s sales inchina
↳$ 300 Million
Opening 1.5 new store
economic development and market opening, cosmetics market inChina has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented.
reformers had to solve in late 1980s - a high inflation rate, a persistent budget imbalance, a heavy dependence on imports and foreign assistance, and an economic embargo - were closely interlocked with Hanoi's foreign relations. Vietnam's military conflicts with Kampuchea and China(1978-1979) led to massive defense spending, which in turn deepened the country's fiscal deficit and thus contribute