night-lights data)
access (via roads, avigable rivers, and coastline) to the land
Humans have been successful in their efforts to avoid predators, produce food, and create trade, thereby enhancing their well-being.
The gains associated with domestication of crops and grazing animals have been counterbalanced by tradeoffs. Modern agroecosystem, industrialization of fisheries
1. 서론
CSR의 필요성(외부성에 대한 책임/ Good Reputation/ 기업 윤리 기대수준 상승)
외부성에 대한 책임
산업을 막론하고, 기업은 경영 활동을 하면서 부정적인 외부성(externality)을 발생시킴.
따라서 기업은 이에 대한 책임을 져야 함.
경영 활동 시 발생한 외부성의
Disney Consumer Products (DCP)
Produces Toys, Home Décor, and Books
The Disney Store Retail Chain
“From the beginning, starting with Walt Disney, we have had five things that make me proud to be part of this company:
Marty Sklar
Vice Chairman and Principal Creative Executive
Walt Disney Imagineering
4. STP Analysis
▪ Segmentation
: divide the total market into smaller segments
- Geographic segmentation: Disney Park and resort is not for the local citizen. It is for the people whoever wants to visit. Even though their facilities are placed on a exact place, their advertising or promotions are not localized.
- Demographic segmentation: Disney Park and resort's target segmentations a