Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media on others while underestimating effects on themselves.
“It’s greatest impact will not be on “me” or “you”, but on them—the third-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more than the self (3PP)
Behavioral Component
Peo
effect of endorsers on attitude formation. the image, behavior, and values of the endorser must be compatible with the image desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한세상 don’t have model effect. Therefore, e편한세상 image somewhat can fall down as compared with the other company.
of the merge. In the main subject, we deal with analysis of the Ministry of Land, Transport and Maritime Affairs, strengths, shortcomings and possible solutions in the perspectives of motivation, value(effectiveness) and culture. The strengths and shortcomings are based on ongoing problems and issues provided our interviewee working in the Ministry of Land, Transport and Maritime Affairs.
effectiveness (as opposed to adaptability or efficiency) are likely to be most useful to managers.
Following Hart (1995), who argued that innovative environmental strategies lead to unique capabilities, we view EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performa
Have you ever heard of ERP system? As expected, very small number of people heard about this.
ERP is an abbreviation of Enterprise Resource Planning. It means that ERP is a way of managing information to increase management efficiency from the perspective of an effective use of management resources.
This slide is about strengths and weaknesses of ERP system
Firstly as a strength, ente