A. SONY is a leading multinational conglomerate corporation
Employs more than 171,000 people worldwide.
Annual revenue in 2009 was almost $8 billion, with almost $1.5 billion in profit.
Comprises of diverse divisions
B. SONY is losing its position
Profitability falling gradually since 1997 from 8% to 1% in 2006
No more worlds first, creative products
Problem of organization rather
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
people in distribution industry. However, the fundamental key to success is infrastructure construction on the basis of 'customer-first mind'.
The key to success of E-Mart is to provide the whole service based on 'customer-first mind' for every moment from customer's arrival to departure.
3) Study on the service character through E-Mart's theoretical approach
2. Environment analysis
of people who are similar to target consumer). So consumer can focus on product.
Especially, ‘진심의 시세’ ad that is the first of ‘진심이 짓는다’ series said that apartment value is not gorgeous of model but comfort of home. e편한세상 hope that consumers know 'Overshadowing effect' (that celebrity's strong individual character rather hide product) is not real.
In additi
characters?
a) Max, the pup
b) Bob, Max
c) Max, Bob, the Pup
2. What do Max and Bob find?
a) a cat
b) a pup
c) a hog
3. What do Max and Bob do?
a) take the pup home
b) pat the pup
c) jog with the pup
4. What do they give the pup?
a) ham
b) nuts
c) fish
Read the story. Then circle the pictures that describe the setting of the park.
The Park
Brad lives in a big ci