Decision makers are human, so emotions play a role in their choices. Compassion for employees, concern about future reputation, and other considerations may generate emotions that affect the way we make decisions.
Imaging a manager who is faced with the difficult decision of downsizing a department, letting go two of the 10 alternatives (the 10 employees), and each alternative can be defined a
Definition of EBA(Emotional Bank Account)
Emotional Bank Account – Stephen Covey
It doesn’t exist in any physical sense. Emotional bank account is like a financial account, only it measures how we are doing with another person
However for B, I would think "oh! this guy made mistake to me again! I can stand it anymore! I do not trust him!". what make us to think like that even if they made same mistakes? Here is the theory that describes how the amount of trust effect human relationships. Stephen Covey uses the metaphor of Emotional Bank Account to describe "the amount of trust that's been built up in a relationship.
The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri