1. Introduction
NGO in Korea
HISTORY on NGO in KOREA
PURPOSE of NGO in KOREA
OGANIZATION MANAGEMENT in NGO
2. Current Problem of Korean NGO
ENVIRONMENT
Lack
of
Funding
Poor
Communication
Lack
of Capacity
Political
Interference
CULTURE
Lack of Communication
Social Alienation
Lack of Consideration
Lack of Forbearance toward the Weak
emphasized that this perfume had a story, which was ‘The harmony of feministic desire and fairy tales’. These factors all contributed in making Lolita Lempicka a feminine perfume with high quality.
Price – According to Marionnaud, a cosmetics distribution company, Lolita Lempicka had a relatively low price compared to its competitors. Dior’s ‘Dior Homme’, Chanel’s ‘No.5’
In 1994, a British journalist Mark Simpsons used the term ‘Metrosexual’
Refers to a young man living around a metropolis, interested in feminine life style such as fashion, beauty, cooking, interior, etc.
Have confidence in their feminity
Money
Contains both advantages from ‘Macho’, and ‘Metrosexual’
Masculinity emphasized
Tough + Gentle
responsibility, and value creation and among them, he emphasized social responsiblity very much.
1.3 History
The major developments that took place in a chronological order are shown in the table below.
Year Context
1970 Yuhan Kimberly established
1971 Presented the 1st Kotex
1983 Presented the 1st baby diapers Huggies
1984 Started “Keep Korea Green”
1995 Presented “White”
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w