because golf is quite more expensive than other recreational activities, people play golf less considering their economic conditions. Real wage is not increasing and pension is going away. Consequently, going rounding became even more difficult. Additionally, the overall difficulty of the game and the disappointment of many golfers due to low scores also affect people’s participation in golf.
conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and describe our company’s market strategy. After that, we will predict futu
Hi Mart
→Electronics shop.
2011’ Kimchi refrigerator Series
(There are a wide variety of
advertising by season and product)
The most important thing is to give laughter however a little bit countryfied look in ad
jingle marketing
→ Ad recall rate and Brand Awareness
‘하이마트로 가요’ campaign (Realism + Comic)
Star Marketing → Exclusivity
1. 선하증권의 개념
선하증권(B/L ; bill of lading)이란 해상운송계약의 증거서류이며, 운송인이 화물을 인수 또는 선적했음을 증명하는 서류이다. 그리고 선하증권을 제시하면 화물을 인도하겠다는 운송인의 보증서이기도 하다. 즉, 선하증권상의 규정은 증권의 수화인란에 기명된 사람이 지정한 사람,
endorsers can have negative effect on the brand on the other hands. When consumers comprehend advertisings, they tend to organize them as figure and ground. In Vita500’s commercial, the product must be perceived as figure and the model, Girls’ Generation must be perceived as ground. But figure and ground are reversed in Vita500 Campaign. Girls’ Generation is perceived as figure rather than