Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene
Abstract
High price of main grains is recent issue in the global market. International price of main grains has risen since 2007. High price of main grain becomes serious problem not regionally but in global. Then policy for stabilizing the situation will be dealt with in this paper. On the supply side, low stocks of world grains affect to world grain prices. Escalating energy prices is also ca
SK는 장기적인 생존, 성장을 위한 조건으로 Global 성장을 추구하여. 그룹의 미래를 준비.
SK가 Global성장을 하기 위해서는 “변화에 대응”하고, “지속 가능한 성장을 추구”하며,
“Global 생존조건을 확보”하는 것이 필요. 이를 위한 SK관계사별 Global전략을 구체화
하고 그룹 전체의 Global 역량(G
Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Marke
I. Introduction
Company introduction
Lotte chilsung beverage has been continuously developing and launching the highest quality products in carbonated drinks , juices , coffee, tea, and water.
Establishment and successful launch of Chilsung Cider in 1950
The First Entry in Chinese Beverage market in 2005
Developing functional products and premium lines to expand the mineral water ,