2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Ⅰ. Introduction
1. Background/ Definition of Problem
According to a survey of “International Transparency”, public institutions rectitude level of Korea in 2013 stayed # 46 of the countries surveyed 177 pieces. It means that Korea achieved significantly quantitative growth, but the qualitative level of the public organizations is inferior to the developed countries. October 10, 2014 accor
10) Chairman Suiteairman Suite
Designed for the high life, the 629-square meter Chairman Suite is set on level 54 like a priceless gem, with a choice of a black-and-granite or a gold-and-earth-tones color theme.
Layered in sumptuous grandeur, all four bedrooms are splendidly furnished and come with walk-in closets, as well as ensuite bathrooms boasting jacuzzi bathtubs and rain showers to deliv
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
Developmental background
- outside : soaring oil price, environmental problem like greenhouse effect, legal regulation
- inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related wi