1. Introduction
Fila S.p.A. - 24개국의 50여개 회사를 직/간접적으로 관리(53개국 9000여 매장)
1900년대 초, 비엘라의 휠라 삼형제가 니트 의류 제작으로 시작
1972년 FIAT 그룹 휠라 인수 - 휠라의 패션감각 + 고도의 생산기술과 병합 → 스포츠 레저 브랜드로 재탄생
1973년 현재의 브랜드 로고
지오다노
제품 - 브랜드 아이덴티티인 Clean, Simple, Richness를 벗어나지 않고 주어진 컨셉 안에서 매 시즌 적절한 변화감을 표현 → 오리지널리티와 트렌드 간의 균형
광고 - 상상력이 돋보이는 마천루 옥상에서의 빌딩을 상대로 한 스쿼시 대결
실내운동인 스쿼시 코트를 고층빌딩 옥상으
PREFACE
Since the companies became enormous organizations which can affect to the whole stakeholders and environment,the decision making of an organization has a huge responsibility in the business area. Because the decision is significant, we have to analyze the decision on the various perspectives such as financial, social, ethical, and so on.
Especially the ethical decision making is gett
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When I saw just title, when compared other dealing with research titles, this title can be relatively distinguished because it covers the topic of domestic and dating violence. But title can be poor because it does not cover the whole contents in this research.
2. Do subtitles, if present, provide import
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex