market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
of life. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific modelof Hermès bag, but Thomas the CEO Hermès says that it is worth the wait. “If
evaluation and certification firm. C.A.F.E. Practices seeks to ensure that Starbucks sources sustainably grown and processed coffee by evaluating the economic, social and environmental aspects of coffee production against a defined set of criteria, as detailed in the C.A.F.E. Practices Guidelines. Starbucks defines sustainability as an economically viable model that addresses the social and envir
of high operating standard in Alabama; an engineering facility in Michigan; and a Research & Design center in California. Hyundai is highly evaluated for brand quality and environment-friendly sectors by J.D.Power and Associates. In US news and world report, seven of its vehicles were included in the "Best Cars 2008: The Thrifty 50"list.
1.2. Mission/ Objectives/ Strategies
Hyundai’s curre
of each group/team introduce nominal group technique (NGT) or brainstorming to facilitate decision-making.
Problem #3
The third major problem at MBC occurs due to the mismatch between ‘staffing’ and some of the other “S” factors of the ‘7-S’ model.
Although formal training is offered at MBC, employees receive formal training education only right after recruitment. At