32개 세계 각국 대표단의 월드컵 경기를 함께 현장에서 직접 즐길 수 있는 기회 제공
다채로운 프로모션을 통해 월드컵 티켓 7장을 Core target에게 효과적으로 전달 이외, Fun Box 및 Package 경품으로 흥미 유발 및 Sales Trial 유도
밝고 다이나믹한 Brand Image 강화
Event 1:
- FIFA 2014 World Cup League
* 월드컵
Forming a positive brand image through eco-friendly eco bag. Characteristic of Americans pursuing comfort, eco-bag of suitable size can be used continuously. Initially distributed free of charge for promotional purposes, and sell Customellow Eco bags with low prices .
Brand Image
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong
images. For example, we typed word 'blue', 'snow', and 'tree'. Although Google image retrieval is based in keyword and idee visual search lab is based in tag, we can get result which is similar to result that is retrieved in other contents-based image retrieval.
2.4. Other concepts retrieval: Location, Religion, Event, Style
We searched other concepts: Praha, Buddhism, Expo 2010 Shangha
events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new products, and foster its brand image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world. Coca-Cola used the sports marketing. However, having a celebrity to endorse some products also ent
공장에서 제조되는 것은 제품이지만 소비자가 사는 것은 브랜드이다.
제품은 경쟁회사가 복제할 수 있지만 브랜드는 유일무이하다.
제품은 쉽사리 시대에 뒤질 수 있지만 성공적인 브랜드는 영원하다
- Stephen King -
부라보콘 목표
흔들리지 않고 소비자를 끌어들이는 강력한 브랜드로 키우는 것