equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.
1. The condition of 80~90’s
- exclusive agents formed 80% of whole distribution market
- difficult condition for the appearance of the category killer
2. The condition of after 90’s
- Saturation of electronics : the fall of the price with stagnation of
growth, increase in stock, deepening of competition
- petty agents : falling-off in competition, downfall of small and
Exclusively choosing to combine the strong points of different businesses without clearly bordering the differences between industries like the developed countries has lead to businesses with identity confusions
• Goods Aspect : Clothing and accessories (Department stores and On-line shopping malls)
• Consumable goods and industrial products (Major supermarkets, On-line shopping mal
be of normal size, 6cm*1.2, and much emphasis will be put on the simple, crystal packaging of the product, with the company’s logo on its transparent surface. The product should be priced at 15,000 won. In terms of choosing the right distribution channel, we came to the conclusion that the company should set up its own stores of its brand uniquely for the maintenance of its good reputation.
◈ 근원사상(elementary event or simple event) : 실험에서 가장 기본적인 가능한 결과
◈ 표본공간(sample space) : 한 실험에서 나올 수 있는 근원사상의 모임.
<예제 2.1>
두 개의 동전을 던질 때, 이 실험의 모든 근원 사상을 찾아라.
[풀이] 앞: 뒤: => sample space
◈ 근원사상의 확률(probability)
확률은