Exhibit 1).
Trend – Companies are focusing on high-quality premium products. Lotte in 2006 launched ‘Dream cacao’ series containing high percentage of cacao, and was a big hit in 2007 leading to the dark chocolate boom. After the boom, market was restructured in favor of dark chocolate, encroaching the white-chocolate market. Melanin shock triggered premium market to expand. Companie
products, i.e. promotion strategy. It includes carefully managed shops, the advertisings, temporary exhibitions, design interviews, the Alessi museum, websites and blogs, and B2B services.
The shops
Shops managed with extra care are one of their main promotion strategies. The variety of product kinds, material range used, and collaborating designers have demanded a special care in the present
1. The accountants’ estimates in Exhibit 2 use the “most likely” sales projection in Exhibit 1 for each year. Is this appropriate? Explain.
In Exhibit 1, there are three probability of annual sales; 1,350,000lbs whose probability is 0.1, 1,650,000lbs whose probability is 0.6 and 2,250,000lbs whose probability is 0.3. Among three cases, the accountants use 1,650,000lbs, which is the “mo
product is produced.
Let’s take the vehicle industry as an example. In 1989, Toyota motors concluded that they could not enter the premium market through their brand image of high performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new bra
Exhibit 1: 장난감의 판매/수익 평가 (수퍼마켓의 구매자 대표 대상 조사) 가 매우 높게 나타남
(높다: 46%, 매우 높다 이상: 54%)
Exhibit 2: 장난감의 GM 분류 순위: - 섬유류, 배터리 등 보다 높게 나타남
(Peg류 12위, score 79/100)
※ 수퍼마켓 구매담당의 신규 제품선정시 고려