3. 브랜드 파워 (Brandpower)
많은 사람들이 스키리조트 하면 대부분 ‘무주’를 먼저 떠올린다. 무주리조트가 그만큼 유명하고 신뢰를 얻었으며, 그만큼 많은 사람들이 이용하고 있다는 증거이다. 이러한 브랜드 파워를 지녔기 때문에 큰 노력을 기울이지 않아도 관광객이 먼저 무주리조트를 찾게 된다.
REINDEER GAMES
by Ehren Kruger
FADE IN:
A FIGURE IN A SANTA CLAUS SUIT
lies face-down in a nighttime expanse of snow. One of the bodys
red-sleeved arms is twisted at a sickening angle. The white snow
beneath the figure is spreading with red.
REVEAL EXT. SNOWY ROAD - NIGHT
The figure in the suit lies motionless. Snowflakes drift.
INT. HALLWAY - NIGHT
Dark, rustic wood, an office with broken window
strategies
Company development programmes require both internal and external organization and, in particular, will be affected by:
• company objectives, resources and stage of expansion
• availability of finance and the opportunity cost of capital
• availability of suitable sites
Internal company organization generally involves the stages shown in Figure 3.1.
remodel Commodore's facilities Eco-friendly. For example, there are theme night light which use solar heat, use of pollution-free wallpapers and tiles, and replacement of air-conditioners, TVs, lights to less electricity consumption products.
Ⅴ. Problem of commodore hotel
1. Hotel access approach
Commodore hotel homepage arrange many traffic facilities but there are only one bus
Unfavorable Aspects
Limitation in the expansion of number of stores
The corporate has to undertake the risk of failure wholly
▶Reduce costs
No marketing expense
Simple utilities
Less personnel costs
▶Less market entrance risk
▶Reserved commercial region
▶Royalty cost
▶High initial fixed cost
▶Little sense of ownership
successful management : increasing numbe