experiences such as a concert, dance, or drama, including the pleasure received from viewing comedy or magic
Recreation consists of activities or experiences carried on within leisure tie, either for personal satisfaction or creative enrichment. The recreation industry developed as recreation activities for adults expanded and because more and more people seek a break from a cycle of boredom and
1. 21세기의 새로운 마케팅 트렌드
-정보교환이 쉬워지고, 사람과 기업이 기술로 연결되면서 체험 세계의 공유가 확장
-“상품=기능 꾸러미”의 인식에서 “상품= 체험 제공 수단”으로 점차 전환
-상호 커뮤니케이션이 더욱 활발해지며 정보 전달 위주에서 탈피하여 재미와 오락 위주로 전이
-이러
▣ PERSONAL COMPETENCY
Total 10 years overseas sales experience in Cosmetics and Electronics industry
Online(viral Marketing in Facebook and Weibo,We-Chat) and Offline(retail distribution in Chinese RT Mart, Suning Electronic, Saudi Extra, Taiwan Cosmed, Vietnam Co.op Mart)marketing experience
Experience of new buyer or market dev
market
-the brand containing the keywords from eastern philosophy
Price differentiation
-Set price equal/similar to foreign brands image
differentiation
-in position of unique luxury cosmetics which contains South
Korean atmosphere
Culture marketing & experience marketing – since 2001,
invested total 13 billion won for three years opened
‘The amore Gallery’ in Seoul
Marketing : Well-positioned product lines according to their functions and development of sustainable products, customer-related marketing promotions such as experience marketing and locally differentiated marketing process and strong distribution power in global markets have brought them a stout construction of their marketing capabilities.
c. Production : Applying 6 sigma innovation to the wh