Sequential Services
이 방법은 먼저 하나의 진단을 일정 수준 치료하거나 안정적인 상태로 만든 후 다른 하나의 진단에 대한 치료의 과정을 거치는 것이다. 그러나 이 방법은 비효율적이고 그다지 성과가 없는 것으로 알려졌는데, 이는 내담자들이 정신과적 증상을 완화시키기 위해서 약물이나 알코올
Source Factors
Attractive messanger (Attractiveness)
-Children’s pure and healthy appearance
Messanger in a same situation (Similarity)
-Parents having children, Instructors
Hide the intention of messanger
(Indirect Route)
-hide their purpose that profit-making
1. PROS
Market share↑ Market Power↑
Parent company – Affiliated company
(No more consuming competition)
Enhancing product quality
Improved scheduling
Jobs’ effect
(Stock exchange, biggest shareholder)
Pixar, securing stability
(Uncertainty goes down)
Synergy!
2.CONS
The value of Pixar could be overestimated ($6.5~7.4 billion)
Increased
What is Priming Theory?
Iyengar & Kinder proposed media priming effect to overcome the major constraint of agenda setting theory.
Hypothesis
1)People do not pay attention to everything they see and their attention is considerably selective.
2)Views are grounded on the assumption that people generally are cognitive misers.
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g