composition, there are only two competitors (internet company, media company) in 2000s, but in 2010s, there are so many competitors in market like telecommunication company, media company, IT company etc. One more example is in circulation channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many thin
1. Introduction
1) background and purpose of study
Germany and Republic Of Korea have similialities to bureaucracy public administration system. One of that, what ROK have to focusing on comparative public adminstration, firstly is historical background. ROK grew up as much as people call to “Four Dragons of Asia” in 1970s, wether they go through Korean war in 1950 under the Conflict the
1. 서 론
1.1 크로마토그래피(Chromatography)
크로마토그래피는 chromos(color)와 graphein(write)의 합성어, 즉 색을 통해 분석하는 것으로, 혼합물(mixture)의 분리 방법 중 하나이다. 다른 혼합물 분리 방법 중 하나인 추출(extraction)과 같은 원리로 시행되지만, 하나의 상(phase)은 다른 하나의 상이 지나가는 동안 고정
01. Executive Summary
Advisory Proadtive
Client JanSport
Project Name New 2014 IMC strategy for JanSport
Brand Description
World-renowned backpack brand with long history and its identity
Products: backpacks with various shapes, designs, patterns and colors
Target customers: university students at the age of 20’s
Brand slogan: “discover freedom.”
Marketing Issue
Problems
Short-