culture from long time ago. However, since Interbrew manages OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves to air one’s opinion and one’s position of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each department is clear so OB doesn’t h
respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.
of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful."
2. External Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, Indi
of handling this? In addition to this, last month there was an announcement from eBay that they were going to spin off skype next year. Is this strategy advisable? Shouldn’t they sell skype? If this keeping skype strategy is just about cash flow, isn’t there any other way to get profit except skype? How about the other two divisions? To answer these questions, we provide external and internal
on doing cyworld during duty. This means that cyworld put down roots in our daily life, and became a pattern of life. Now it is one of the social and cultural phenomenon.
Cyworld is an internet community company that helps people build interpersonal relationships by an imaginary society based on real name system and sharing information based on confidence.