of a corporate asset , it is hard to say that the company had started to apply epoch-making international business strategy.
As we have seen, INI Steel has grown up on the basis of domestic market. Does INI Steel have to continue its growth strategy? By analyzing both local and overseas market, we are going to answer the question and recommend some strategies for the firm’s progress, on a shor
Ⅰ. Executive Summary
Do you know how many kinds of pizza store in Korea? According to the recent research, the
number of pizza stores that have chain store are over 50. To live among many stores, owners
make a effort to advertise their pizza to consumer. Because their effort, some pizza stores are very
famous and familiar to consumer. However, as owners don't invest their money in
of increasing the traffic number of NATE, thus creating more value of the firm. We will discuss the current situation, the new profit model itself, and the values that are expected to be created through the new model.
II. Current Situation
A. External Analysis
자료 : 닐슨코리아클릭
The graph above shows how the mobile users are using the internet. It tells us
of Auditing) which all auditing firms should follow (In Korea the K-GAAP and the K-GAAS were doing that role). These could be considered as ‘job descriptions’ written in a general level. Deviating from these Standards caused great social cost, making legislations such as the Act ofExternal Auditing on Corporations to punish those deviations, which were named as audit failures. According to t
of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis