13. 립스틱 효과(Lipstick Effect)
경기가 좋지 않거나 미래가 불확실하여 전체적인 소비가 감소할 때, 일부 低價 아이템의 경우(= 립스틱처럼 불황기에 저렴하지만 만족도를 높여주는 상품) 오히려 매출이 증가하는 현상 (화장품 업계에서는 종종 립스틱 판매로 경기를 예측하는데 이는 화장품 품목중 상대
organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.
value of real fluctuated dramatically as the political and
economic environments became instable in Brazil and nearby countries. The fluctuation of real
caused extreme fluctuation in exchange rate and this condition gave severe risk to Dell Mercosur.
This kind of risk is called Foreign-exchange risk.
There are 3 types of exposure in foreign-exchange risk: Transaction
20세기 초 위대한 리더(great man)에 관한 이론은 특성이론(trait theories)로 발전되었다.
Trait : 한 개인의 능력, 동기 또는 행동의 패턴을 포함하는 일반적인 특성을 지칭한다.
20세기 중반까지 Trait 이론들은 리더는 다른 사람들과 구분되는 특성이 있다고 주장해 왔다.
20세기 중반 Ralph stogdill 이 그때까지
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a