I-1. Reason for Selection (Current Market Situations)
SNG's market scales continue growing up rapidly, 76,000,000 U.S dollars in 2008 will grow up more than 10 times in 2 years. it is expected to reach 826 million U.S. dollars in 2010. and it represented to increase about 30% than last year.
I-2. Research Subject
Hypothesis
SNG has several problem in present and would happe
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
Now the Korean discount store called E-mart that is operated by Shinsegae Corporation is keeping their growth very successfully, beating off many competitors. Shinsegae Corporation’s stock price could excess 3 hundreds thousands won and is keeping up because it attribute its success to E-mart. Their sales amount has been developing as well. In 1999 their sales amount reached at 2.3 trillion won