Ⅰ. Introducing case
①Economic problems,
Father has physical disability. He cannot work, so the family had no income. The family is very poor and life is very difficult.
②Health problems,
Father’s health is not good and Residential environment is also very poor.
③Educational issue,
Mother is Vietnamese, can not teach language to their children. and Cult
Diversity: the state of being diverse
a range of different things
Equality: the state of being equal
especially in status, rights, or
opportunities
“How Diversity and Equality is linked ?”
“equal in what respect?”
Equality essentially consists of a relation between two or several objects/ persons/ qualities.
‘Equality’ denotes the
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
③ Psychographic Segmentaion의 한계
- Psychographic는 Brand Reinforcement와 Positioning에 효과가 있는 것으로 여겨짐
e.g > Pepsi Generation Campaign은 젊은 세대의 문화에 속한 그룹과 연합하여 성공
을 거두었지만 매출 신장에는 영향을 미치지 못하였음.
but > product purchasing history, product loyalty 등이 소비자의 attit
Government measures
- In 2001, some local governments have population problem and take action
- The Roh Moo-Hyun Transition Team implements pronatalism
-2005, legislation
-2006. 6, <새로마지21>plan announcement
Childbirth
Support policy's aid project
1. Society duty reinforce about childbirth, nurture