fashion market has played a key role in production and selling goods on a reasonable price as Korean fashion cluster. However, the competitive advantage of Dongdaemoon market is weakened by the sever change of fashion distribution system. Therefore, it suggests that we should consider Dongdaemoon fashion market as a brand and provide effective policies to support the Dongdaemoon market with acade
brand
- Modern man want Fashion, Acceptable price,
and Speed that can be provided by SPA brand
T
- Internal competition
- Threat of substitutes is large
- Increased raw material price
- Compared to yen(Japanese money) yuan’s (Chinese money) exchange rate revaluate
W
Low brand value
Lack of differentiation
UNIQLO provides good quality products with inexpensive price
Va
Fashion Industry
1) Present state of fashion industry
There are large numbers of brands in fashion industry now. There are so many brands that currently exist in the present and so many characteristics as well. All things are different; Style, target audience, price, etc. The peculiarity is, not only in military hierarchy, but also there is a rank between fashionbrands. From luxury brand to ch
brands are being sold on line. The problem is that sellers sell imitate products pretending they sell real products with lower price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strateg
brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to