brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform prog
Fashion Industry
1) Present state of fashion industry
There are large numbers of brands in fashion industry now. There are so many brands that currently exist in the present and so many characteristics as well. All things are different; Style, target audience, price, etc. The peculiarity is, not only in military hierarchy, but also there is a rank between fashionbrands. From luxury brand to ch
social networking sites, virtual game worlds, and virtual social worlds
New Definition of ‘Social Media’
Social Media is a group of Internet-based contents and applications that
Are continuously modified by all users in a participatory and collaborative
fashion
Allow the creation and exchange of user generated content
Allow creation and strengthening of personal networks
social equity has always been a big issue and is maintained by government policies and laws. Tax burden in France was 45% of GDP in 1998, 3% higher than the European average and 8% higher than the OECD average.
The power of union was also strong in France. The political party of the union that was strongest at the Four Seasons George V earned about 10% of votes in the first round of the 2002 Fre
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of social media sites create a social platform where people from all around the world can interact freely. With social media, the wor