Q: 우리의 커뮤니케이션 타겟은 여대생 전체인가?
“모두에게 다가서고자 하면
어느 누구에게도 다가서지 못한다”
- 성공하는 광고의 숨은 심리 中 -
Sex and the City
Fashion
그녀처럼 입고 싶다
Beauty Secret
그녀가 쓰는 화장품을 쓰고, 그녀처럼 몸매 관리를 한다
Life Style
그녀처럼 먹고, 마
Asia World Islamic Banking Conference (WIBC) 2010 (June)
The BIT 3rd Annual World Congress of Cancer 2010 (June)
SPORTELAsia 2010 (March)
The 11th Asian Banker Summit 2010 (April)
LIVE! Singapore 2010 (June)
ScreenSingapore
Asia Fashion Exchange (AFX) (April)
Singapore International Water Week (SIWW) (28 June to 2 July)
Youth Olympic Games (YOG) (August)
Singapore Internat
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
I. First Foreigner
1. Where's the best & worst place to live in Korea? Why?
The best place to live is Derck Jock Island which is located near Inchon City, because there is very clean & quiet.
I don't know where is the worst place to live in Korea.
2. What do you think about Korean Fashion Trends? Why?
I don't like Korean Shoes. Because Korean Shoes are so cheesy.
3. What do you th