3.fashion industry characteristics
Sweden is the second largest exporter of clothes among the Scandinavian countries
number of Swedish fashiondesigners have entered the international market
Swedish design and the new preferences, new products in Sweden is very high affinity
product cycle is getting faster and fast
Important personalities
unless changed Trading relationships
Korean
fashion of the day. Then what kind of strategy do MNCs need to adopt? Our group suggests localization considering cultures of native countries as a best strategy for corporations doing international business; for that, ‘intercultural communication’ is indispensible.
II. Multinational Corporation
A multinational corporation (MNC) is a corporation that manages production or delivers service
기념행사 초청 패션쇼
2007 환경재단, 지구온난화 방지 기금마련 「소나무 패션쇼」,서울 코엑스
프리뷰 인 상하이 오프닝 패션쇼
2008 「패션, 문화를 만나다(Fashion meets the culture)」
한러 수교 20주년 기념 패션쇼, 러시아 모스크바
2010 한러 수교 20주년 기념 패션쇼, 러시아 모스크바
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of