through Porto, Portugal
Zara’s unusual strategy
History of ZARA
1975 First Zara store is opened
by Amancio ortega
1985 Inditex as the head of the Group
1991 Birth of different chains : Pull and Bear,
Massimo Dutti Bershka, Stradivarius
2003 Oysho, Zara Home
2008 Launch of Uterque specialized in fashion
accessories
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
former Rhinelander Mansion on Madison Avenue in New York City. Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo (Ralph Lauren Store Locations, 2010).
Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4.2 billion in 2007 (Fortune 500, 2008). Ralph Lauren has been globalized early and outsources produc
Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won for three years facilitating the largest scale fashion database, Samsung Fashion Institute. Here, it provides information regarding fashion such as materials, color, and trend. Also, with surveys on customer satisfaction it produces information and applies it to its products.