fashion industry going?
① Slowdown in fashion industry
Consumer confidence weakened this year, reflecting growing concern about the impact of the global financial crisis on Korea`s real economy, sales had slowed, and expressed uncertainty for the industry because of fears about the outlook gripping consumers. Lack of confidence in Asia`s fourth-largest economy has motivated investors to se
[ 1. Introduction ]
how art works inspire our daily lives & how they combine with our daily lives
we are living in the world of art!
[ 2. Fashion ]
Andy Warhol : Shopping malls will become art galleries. Paintings will be coming down from walls and go in to wardrobes.’
Art Combined with fashionFashion as mechanism of expression and art as
=natural merger between avant
1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts of imitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashionindustries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
3.fashion industry characteristics
Sweden is the second largest exporter of clothes among the Scandinavian countries
number of Swedish fashion designers have entered the international market
Swedish design and the new preferences, new products in Sweden is very high affinity
product cycle is getting faster and fast
Important personalities
unless changed Trading relationships
Korean