fashion in the coming season and try to find a good balance between modern basic, current fashions and high fashion.
H&M outsources the production of the items to independent suppliers, mainly in Asia and Europe.
Millions of items are involved and these are sent out to the stores via a number of distribution centers.
Getting the right item to the right store at the right time is the key to H
경향
3C analysis
☞ CUSTOMER
다소 보수적이고, 심플한 디자인 선호
H&M의 주 고객인 20대는 트렌디한 빠른 유행을 추구하는 추세로 변화 중
ex) 모나미룩에 대한 짤방
20대 대상 설문조사 결과 의류의 주요 선택 기준 : 자아표출 ↑
☞ COMPANY
High-fashion collaboration
회사전략 : Quality & Price Average point
1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts of imitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
ⅳ. 문화적 요인
① 문화와 하위문화(Culture and Subculture)
문화는 사람들의 욕구와 행동을 유발하는 가장 근본적인 영향 요인들 중의 하나이다. 어떤 문화의 영향권 안에서 성장하면서 한 어린이는 그 문화가 명시적 또는 묵시적으로 강조하는 기본적 가치와 인식, 욕구, 그리고 행동양식을 그들의 가족
2. Vision & Business Idea
IKEA company’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford customers. The basic thinking behind all IKEA products is that low prices make well-designed, func