fashionmarket has played a key role in production and selling goods on a reasonable price as Korean fashion cluster. However, the competitive advantage of Dongdaemoon market is weakened by the sever change of fashion distribution system. Therefore, it suggests that we should consider Dongdaemoon fashionmarket as a brandand provide effective policies to support the Dongdaemoon market with acade
and reputation of the Polo/Ralph Lauren brands (Annual Report, 2009). Ralph Lauren is made up of three integrated operations: wholesale, retail and licensing. Polo’s wholesale business is divided into two groups: Polo brands and Ralph Lauren Collection brands. The Polo brand group operates, distributes andmarkets Polo by Ralph Lauren, Polo Sport, Ralph Lauren Polo Sport, RLX Polo Sport and Pol
and rational consumption of low price products and convergence &collaboration will bring about disruption of the industry border, hybrid business, and area expansion of creative director.
It is estimated that diversification of the global fashion landing will increase import brands in the field of luxury and fast marketand accelerate multi channel strategy through evolution of fashion distribut
brand globally. And the brand’s mission is to enhance the customers’ lives by providing them low-priced and high-quality products and the basic clothing line suitable for Koreans. The final goal of the company is to position itself as a national brandand the best fast fashionbrand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketi
brand’s consumers and an area where adidas Originals is currently a leader.
IV. Marketing
1. Product: Adidas divided the brand into three main product lines with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashionand life-style; and Adidas Sports Style, about sport style, with the main group