TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
intensity of visceral responses such as anger, lust, disgust, and excitement. The fMRI, on the other hand, uses a giant magnet to track the blood flow throughout the brain as test subjects respond to visual, audio, or even taste cues.
In the field of marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand
"With our strong belief in the benefits of liberal trade, the Government will accept the independent umpire's decision of the WTO,"
Article 5.5, prohibiting members from making arbitrary or unjustifiable distinctions in the levels of SPS protection they consider to be appropriate in different situations
Article 2.3, requiring that SPS measures not unjustifiably discriminate between member
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau
(1) Higher Income and Big-box Discounters ⇒ Purchase Power
Growth in luxury handbag market was basically fueled by the key factors that drive the overall luxury-goods market. It usually depends on consumer buying habits, such as purchasing power or willingness to buy the products.
Firstly, increasing incomes definitely lead to higher purchasing power. More incomes in developing countries enab