shoes, they can walk on dirt road much safely.
- As a part of required school uniform, children who are unable to wear shoes are not allowed to attend school. Unprivileged with education because of shoes, this means curtailment of children’s right to get educations.
- Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuri
1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
Summary: We plan a campaign which will be based on the new tool on our website to customize the famous NB 574 shoe. Through this we hope to gain higher brand loyalty and afterall increase our sales.
Situation Analysis and SWOT Analysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brandshoes
and friends to open a small natural foods store called SaferWay in Austin, Texas (the name being a spoof of Safeway).
Two years later, John Mackey partnered with Craig Weller and Mark Skiles to merge SaferWay with their Clarksville Natural Grocery, resulting in the opening of the original Whole Foods Market on September 20, 1980. At 12,500 square feet (1,160 m2) and with a staff of 19, the stor