related with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models in advertisement. These advertisements combine with elements such as music and humor. Most of soju advertisement use popular female models to arouse perception of the product. Also these advertisements come along with music and flashy performance.
becomes insane at the end of the novel
Claudia MacTeer
A black girl, friend of Pecola
- Main narrator of the novel
Frieda MacTeer
A sister of Claudia
Pauline Breedlove
Pecola's mother
Enduring her drunken husband.
Escapes into her life as a housekeeper for a rich white family
Cholly Breedlove
Pecola's abusive father; he is an alcoholic.
Rejected by his father
1. Alcohol abuse and drug abuse
What is drug?
A drug is any chemical substance other than food or water that affects the mind or body
Use and Abuse
A socially constructed boundary between acceptable and unacceptable behavior
Drug abuse
- The use of any illegal substance
The use of legal substance in away
that violates accepted medical practice
The purpose of the presentation
1. Understand the Korean regulation related with advertising controversial products (ex: alcohol, cigarette)
2. Think about the ethical issues related with advertising controversial products
Korean regulation - cigarette
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*담배광고의 제한 허용
지정소매인의 영업소 내부에 광고물을 전시 또
1. Alcohol abuse and drug abuse
Use and Abuse
A socially constructed boundary between acceptable and unacceptable behavior
Drug abuse
- The use of any illegal substance
The use of legal substance in away
that violates accepted medical practice