As the participation of women in society increases, Government has tried to guarantee equal opportunity and compensation to them with regulations such as the Labor Standard Act and the Equal Employment Opportunity Law. However, still many female workers work in small places under poor conditions, which don’t follow the regulations. Even though they are luckily working in a good environment, the
Ⅰ. low fertility
Fertility is one of the major determinants of a nation’s population
The society-wide consequences of the recent fertility decline will be pervasive, affecting demography, the economy, family links, inter-generational and international relationships.
Glass ceiling
“I realized that it is almost impossible for a woman to be successful, especially one desiring to be stationed in overseas marketing or on an operations team. So I thought it would be better to start again in a field where I can achieve more regardless of my gender”
◆ Married or Pregnant women
Difficult to get a job
or policies for women
Legislations with democratization (김엘림 외, 2000)
- Act on the Equal Employment for Both Sexes - Mother and Fatherless Child Welfare Act
Still, only focusing on
using women for the development of the country
or familial image of women protecting the family
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under