LPGA’s financial structure is getting worse every year
Causes
world economic recession
reduction of LPGA’s sponsorship
the popularity of LPGA is steadily dropping
Causes
The performance of American golfers is not good
Original fans don’t want to increase Asian players
Product
Tour game tickets
Merchandize
4 major matches
British Open
U.S Women's Open
Nabisco Championship
2.2 Marketing strategy
We can see the Nike’s famous “Swoosh mark” which is symbol of victory in the hat of Eminem who is the famous rapper, in the left chest of Tiger Wood’s T-shirt who is the genius golfer and in the shoes of Ji-sung Park who is the Korean football player. Phillip Knight, the founder of Nike once said “We sell the victory not only shoes”. It show us the features o
Alright so this is the world and there are five billion people on it. When I was a kid there were three. Its hard to keep up.
AMERICA FROM SPACE
The great continent through mist and swirling skies. (Satellites and other pieces of skycasting equipment float by.)
JERRYS VOICE
Thats better. Thats america. See, America still sets the tone for the world...
KID ON BASKETBALL COURT
A puberty-ravaged kid
A top-secret, experimental, offensive/defensive military installation hidden away in the countryside outside Philadelphia, Pennsylvania.
CLOSE on a beautiful, intricate, state of the art computer panel as it is lifted out of a large console. A huge, dimly lit display board, sporting a galaxy of small running lights, looms above.
The panels removal creates a large, vulnerable opening, inside of wh
We are floating up a steep scrubby slope. We hear male voices gently singing "Tumbling Tumbleweeds" and a deep, affable, Western-accented voice - Sam Elliots, perhaps:
VOICE-OVER
A way out west there was a fella, fella I want to tell you about, fella by the name of Jeff Lebowski. At least, that was the handle his lovin parents gave him, but he never had much use for it himself. This Lebowski, he