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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
females head.
Suspect is wearing
a black vest and T-shirt.
Im gonna kill somebody!
If they dont gimme my god-damn
car, Im gonna kill somebody!
- Who the fuck are you, man?
- Hey, how you doin, Earl?
- Im Scott Roper, the negotiator.
- Get up! Get up! Get up
where I can see you!
Hands up! Get back! Get back!
Stop right there, motherfucker!
Hands up! Hands up!
Get back!
Get back. Step back.
Stop ri
female tweens
footwear campaign.
-Tweens?
-Tweens, Gibbons--
for females between their
adolescence and teen years.
Get with it, Gibbons.
Ohh. Jackie,
could you come in here, please?
Mr. Higgins, this is such
a great opportunity for me.
I dont know what to say.
Well, then dont say anything.
I might change my mind.
You wanted to see me?
Yes. Hows the Reebok campaign
coming along?
Excellent, sir.
I
metaphor
for the decay of contemporary culture. "
"The same lack of integrity to cause so
many people to take the easy way out...
... was rapidly turning the town
of his dreams..."
No, its gonna be too preachy. I mean,
face it, I wanna sell some books here.
"Chapter one. He adored New York City,
although to him it was a metaphor
for the decay of contemporary culture. "
"How hard it was to exi
HEATHERS
An Original Screenplay
by
Daniel Waters
FINAL SHOOTING SCRIPT
Registered WGAW
February 8, 1988
NOTE: THE HARD COPY OF THIS SCRIPT CONTAINED SCENE NUMBERS
AND SOME "OMITTED" SLUGS. THEY HAVE BEEN REMOVED FOR THIS
SOFT COPY.
FADE IN:
EXT. SAWYERS BACKYARD--DAWN
Elegiac music murmurs as three female and barefoot PAIRS OF
LEGS in skirts break from tableau to gently engage in Croquet.
A blue