High quality with low price
Various promotion
Long guarantee term
Advertising
Brand Loyalty
Quality
Price
Toyota re-call
Financial crisis of US car co.
Succeed of other models
FTA
Economic crisis
Green economy policy
New model of competitors
I Sales Objective
Average Sales of Genesis
– 1900 in 2008
→ Increase Sales up to 4000
financial firms, Korean firms tend to treat their workers in terms of egalitarianism. It’s based on the Korean culture which emphasize on harmony and collectivism. However, their compensation system still guarantee incentives base on the workers’ own productivity rather than traditional wage policies based on seniority adapted in other industries in Korea. Promotion is also based more on the
directly. So, we use mass media to promote the city, but we just invite them to our city.
Financial
our marketing goal is 12million visitors until 2012. When we reach that much visitors, they might create circulation system, and the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide tha
Financial situation
Material until 2007
4. Introduction of major facilities
A. MAIN TOWER : Deluxe rooms offer a warm and comfortable space to relax, featuring scenic views of the Han River and Acha mountains. Offering a total of 589 rooms, Deluxe rooms are conveniently located on the 3th to 11th floor of the Main Tower.
Deluxe
Matthew
Mattew Ondol \340,000
\480,000
\380,000
B
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea