luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far, the background information on which WizWid was created and detailed data about its segmentation, targeting, and prici
1.2 Segmentation
With the development of the internet and constant advances it has been able to make we, today, have a society where almost all people enjoy the creative innovation In order to jump into this new industry of e-commerce, WizWid carried out an extensive research on the usage of internet by different age groups.
WizWid found out that people were using the internet regardless of th
4. Why Chinese market is crucial
China has a large pool of under-served patients, representing the next biggest opportunity for the leading medical device manufacturers. China remains the world’s most populous country in the world and is simultaneously home to a large patient base. China is home to more than 100 million people who are 65 or older which illustrates that it’s a country that
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
and leather accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass media, 24/7 cable news channels and the internet have brought new awareness to the mass of how the rich and famous live. This has