Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which
판매
성공요인
다양한 요통완화를 위한 제품들의 원스톱 쇼핑
제품뿐 아니라 요통완화를 위한 정보제공
요통을 해결할 수 있는 모든 솔루션 제시
시사점
요통, 불면 등을 치료하기 위한 모든 제품, 서적, 식품, 서비스를 소개해주는 편집매장
직접 체험제공, Staff들에게 관련 정보 교육
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Began in 1983, at the Stanford Prevention Research Center (SPRC)
SPRC is a pioneer in developing effective methods of health education and promotion, including those for community-wide application.
HIP has provided and expanded these services, primarily to Stanford employees and their families, but also to retirees and surrounding communities.
To be a leader in health promotion, publi
centered sales: Because of the shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Providing working environment differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Constructing the working environment differentiated from Chinese com